PinnedZefrAI with Integrity: Elevating Brand Marketing Innovation with Lasting ImpactSince the debut of ChatGPT into the mainstream in late 2022, brands have been actively exploring generative AI. This technology is…May 23May 23
PinnedZefrZefr x Brand Safety Summit London 2024 in Review:Building a Blueprint for Global Responsible Marketing with Nestlé and GroupMMay 9May 9
PinnedZefrZefr & TikTok Expand Brand Safety & Suitability Measurement Through Advanced Controls for Global…Zefr, the leader in brand suitability targeting and measurement within walled garden environments, today announced a significant expansion…Apr 11Apr 11
PinnedZefrIn Review: Zefr’s Co-CEO & Co-Founder Rich Raddon on Marketecture with Ari PaparoPolitics and AI with Richard Raddon of ZefrApr 10Apr 10
ZefrZefr x Cannes Lions 2024: Live from the GroupM Rooftop with Michael BarbaroAdvertising in the Era of Generative AI & Global Political TurmoilJul 23Jul 23
ZefrUPDATE: October 24, 2024 | Zefr Broadens AI-Powered Brand Suitability Measurement with Additional…UPDATE (October 24, 2024 at 8am ET): Zefr is expanding the number of languages supported by its brand suitability measurement solution on…Apr 30Apr 30
ZefrThe Impact of Misinformation on Media Mix PerformanceIn today’s digital era, where false information can spread on social platforms at viral speeds, brands need greater transparency and data…Apr 25Apr 25
ZefrZefr + Meta Expand AI-Powered Brand Suitability Measurement to Additional LanguagesToday, it was announced that Zefr’s third-party brand safety and suitability verification solution for Meta has been expanded.Mar 25Mar 25
ZefrZefr expands its TikTok brand safety and brand suitability measurement to APAC advertisersLeading brand suitability company Zefr has expanded its brand safety and brand suitability post-bid measurement solution for in-feed ads on…Jun 28, 2022Jun 28, 2022
