PinnedZefrZefr x Brand Safety Summit London 2024 in Review:Building a Blueprint for Global Responsible Marketing with Nestlé and GroupM5 min read·2 days ago----
PinnedZefrZefr & TikTok Expand Brand Safety & Suitability Measurement Through Advanced Controls for Global…Zefr, the leader in brand suitability targeting and measurement within walled garden environments, today announced a significant expansion…2 min read·Apr 11, 2024----
PinnedZefrIn Review: Zefr’s Co-CEO & Co-Founder Rich Raddon on Marketecture with Ari PaparoPolitics and AI with Richard Raddon of Zefr6 min read·Apr 10, 2024----
PinnedZefrZefr + Meta Expand AI-Powered Brand Suitability Measurement to Additional LanguagesToday, it was announced that Zefr’s third-party brand safety and suitability verification solution for Meta has been expanded.1 min read·Mar 25, 2024----
ZefrZefr Broadens AI-Powered Brand Suitability Measurement with Additional Language Capabilities across…In a significant stride towards global availability, Zefr’s AI-powered brand safety and suitability verification solution for Meta now…2 min read·Apr 30, 2024----
ZefrThe Impact of Misinformation on Media Mix PerformanceIn today’s digital era, where false information can spread on social platforms at viral speeds, brands need greater transparency and data…4 min read·Apr 25, 2024----
ZefrZefr Hosts Meta & 4A’s for Election Readiness Discussion & DinnerEvent Recap4 min read·Mar 18, 2024----
ZefrZefr expands its TikTok brand safety and brand suitability measurement to APAC advertisersLeading brand suitability company Zefr has expanded its brand safety and brand suitability post-bid measurement solution for in-feed ads on…2 min read·Jun 28, 2022----
ZefrinZefrZefr Selected By Meta as First Partner for Feed VerificationAfter an extensive selection process, Meta has selected Zefr as the first partner for providing independent reporting on the context in…3 min read·Mar 17, 2022----
ZefrinZefrZefr Innovation and Ad Tech MusingsBy Richard Raddon, co-founder and co-CEO, Zefr4 min read·Mar 8, 2022----
