UPDATE: October 24, 2024 | Zefr Broadens AI-Powered Brand Suitability Measurement with Additional Language Capabilities across Meta’s Facebook and Instagram Feed and Reels
UPDATE (October 24, 2024 at 8am ET): Zefr is expanding the number of languages supported by its brand suitability measurement solution on Meta. In addition to the existing supported languages, Zefr will now include Dutch (NL), Hebrew (HE), Indonesian (ID), Korean (KO), Romanian (RO), and Ukrainian (UK). These languages are available through Meta’s Inventory Filter suitability control for Feed and Reels and in Zefr reporting. This expansion further enhances Zefr’s ability to provide advertisers globally with transparent, AI-powered brand suitability measurement across more markets.
In a significant stride towards global availability, Zefr has expanded it’s AI-powered brand safety and suitability verification for Meta to an additional 6 languages as of October 2024. This expansion allows global brands to gain transparency into their content adjacencies across 34 total languages globally, including:
• Assamese
• Bengali
• Bhojpuri
• Dutch
• Gujarati
• Hebrew
• Hindi
• Indonesian
• Italian
• Kannada
• Korean
• Malayalam
• Marathi
• Oriya
• Polish
• Punjabi
• Romanian
• Swedish
• Tamil
• Telugu
• Ukranian
• Urdu
Zefr’s AI-powered measurement solution empowers marketers with insights into their campaigns on Meta, including Instagram Feed, Facebook Feed, and Reels placements. Through Zefr’s Atrium dashboard, brands gain a comprehensive view of Meta campaign measurement, ensuring transparency across Meta platforms. Zefr’s verification solution with Meta provides transparency into content adjacencies across all twelve GARM suitability categories, including misinformation.
This update signifies even broader global reach, now accommodating 34 languages across diverse regions worldwide.
Richard Raddon, Co-CEO & Co-Founder of Zefr, emphasized the significance of this expansion, stating:
“Expanding our AI-powered brand suitability measurement on Meta to encompass such a range of global languages marks a crucial milestone for brands wanting to scale their responsible media footprint across key global and local markets.”
For detailed insights into Zefr’s brand suitability verification offering for Meta platforms, please visit www.zefr.com/atrium or get in touch at measurement@zefr.com.
