Zefr + Meta Expand AI-Powered Brand Suitability Measurement to Additional Languages

Zefr
1 min readMar 25, 2024

Today, it was announced that Zefr’s third-party brand safety and suitability verification solution for Meta has been expanded to support Japanese, Thai, Malay, Turkish and Vietnamese languages. This AI-powered measurement solution provides marketers with even more transparency into their Meta campaigns, measuring GARM brand safety and suitability across Instagram Feed, Facebook Feed and Reels placements.

Advertisers will have access to their Meta measurement via their Atrium dashboard, which provides transparency across platforms including Meta, TikTok and YouTube. Zefr’s solution on Meta allows advertisers to have transparency against their content adjacency based on the twelve GARM content categories, including misinformation.

“We’re pleased to expand our AI-powered, brand suitability measurement on Meta to additional languages. This expansion is critical for brands to scale their responsible media in key markets like Vietnam, Turkey and Japan,” said Rich Raddon, Co-Founder & Co-CEO, Zefr.

For more details on Zefr’s brand suitability verification product for Meta, please visit www.zefr.com/atrium, or reach out to measurement@zefr.com.

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Zefr

Leader in Responsible AI, Brand Safety & Suitability